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Haines Hunter History

Haines Hunter History | Haines Hunter

History of Haines Hunter New Zealand

Haines Hunter boats were initially produced in NZ under license to the Australian parent company. Haines Hunter (Australia Ltd) was started by John Haines in the early 1970’s. Based in Brisbane the company developed and grew into a major boat manufacturer for the Australian market. It was during these early years that Haines Hunter (NZ Ltd) was established and a select range of Haines Hunter boats were produced under license by Fibre Glass Moulders who were already involved in the marine industry in New Zealand with their range of Fleetline boats. The Haines Hunter range was produced by Fibre Glass Moulders up until 1980 when the license rights were transferred to Sea Craft Ltd. Sea Craft continued with the License Agreement until the mid 1980’s producing the V17R, V17L & V198 models in significant numbers. In 1984 Sea Craft purchased outright the interests in Haines Hunter (NZ Ltd) and set about expanding and developing the range to suit our local market.

Now established as one of New Zealand’s premier brands Haines Hunter has embraced new technology while retaining the time proven Haines Hunter Deep V design that sets the brand apart from competitors.

Haines Hunter V17R 1981

In the beginning

1946 saw Yeoman "Sandy" Sands return to NZ from WW2 and form Sea Craft Ltd. Established in Cawley Street, Ellerslie, the original factory manufactured oars and clinker built boats of varying sizes. Sea Gull Outboards were the outboard motor of the day, supplemented by a range of inboard motors, and many hundreds of these Sea Craft boats were sold throughout NZ. It was during these early days that many young men served apprenticeships with the company who then went on to become successful boatbuilders in their own right — the likes of Max Carter and Rex Henry to name but two. 1946 also saw the arrival of Lionel Sands, quickly followed by his two sisters, Linda and Shirley.

Seacraft 1948

1950’s - 1960’s

This was in many ways a vibrant time for the company. With solid demand for quality boats and accessibility to outboard motors, the company was able to consolidate its position as NZ’s most prominent production boatbuilder.
With the growth there were also industry issues that required a collective voice and the formation of the BIA (Boating Industries Association) saw Sandy elected as President of the Association. This role also involved wage negotiations with the Unions which Sandy did on behalf of all members.

Soon after changes were happening within the industry and the mid 60’s announced the arrival of fiberglass — a radical departure from our traditional boatbuilding skills but immediately recognised as the new way forward.

To fully embrace this new technology, Sea Craft had two of its staff sent to California to learn the new processes and during that period the company constructed a purpose built laminating / glass factory. With temperature and humidity controlled, this new factory was state of the art and provided a facility to produce world class boats.

Seacraft 1956

1960’s - 1980 A time of feast and famine 

The mid 60’s through to the mid 70’s was a period of spectacular growth for the company. It was during this period that the company opened a factory in Fiji to support the developing export market. The NZ domestic market was enjoying unprecedented growth and the range of Sea Craft fibreglass boats benefitted hugely at this time.

The “flag ship” of the day was the Sea Craft Valencia, an 18 footer powered by a 115hp Mercury outboard selling at $5,000.00 for a ready to go rig! Every week two of these craft went out the door plus a smattering of other models.

Seacraft Valenica 1972

By 1977 world events started to impact the NZ economy - fuel crisis, carless days etc. It was however the introduction of 20% Sales Tax on power boats and caravans that virtually destroyed our industry overnight. The impact of sales tax was severe. Production went from three boats a week to one new boat for the year. The ability and flexibility to diversify into service and repair work in conjunction with limited production of yachts kept the company going but the need for change was imminent.

1980 saw a strategic move to merge Sea Craft Ltd with Miller Moyes Ltd. Miller Moyes, under the guidance of Les Miller, had established an immensely strong marine retail business in Auckand and provided an outlet to retail the range of boats manufactured by Sea Craft. At the same time Sea Craft acquired the manufacturing rights to the already established Australian Haines Hunter range of power boats and set about establishing a nation wide dealer network for the Haines Hunter range of boats.

1980> The New Era

With the legendary V198 Haines Hunter leading the charge the Haines Hunter acquisition provided renewed energy to the company. Bigger outboard motors and renewed economic prosperity together with a full range of Haines Hunter power boats heralded a new beginning for the company. In 1985, under the guidance of the Don St.Clair Brown, Sea Craft purchased outright Haines Hunter NZ Ltd from the Australian parent company.

Haines Hunter V198 1981

Don Brown, in his capacity of Financial Director was instrumental in planning the pathway ahead. Don’s contribution to the company was immense and remained so until his death at the age of 94! With the Haines Hunter name now fully under NZ ownership, the company set about developing a range of boats tailored to suit the NZ market. First out of the blocks was the SF700 then followed by the SF535 and SF600 series. All of these models enjoyed phenomenal success and even today are bench marks in the industry.

Haines Hunter SF700 Mk1 1986

The 19th September 1990 marked the end of an era with Sandys passing, at work, and doing what he enjoyed most. The 1990’s also saw Les Miller retire and the arrival of Denis Kendall to the management team alongside Lionel Sands with Denis subsequently becoming a 50% shareholder in the company.

Recent history has seen the ongoing development of the Haines Hunter range. Many of these new models have been recipients of industry awards but more importantly these new boats reflect the original philosophy established by Sandy nearly 70 years ago — quality of design, quality of construction and quality of service.


Today, in new premises, with Denis Kendall and Lionel Sands at the helm, the company is well positioned to explore the challenges ahead. The ongoing commitment to new model development and the dedication to apprentice training is a legacy the company will continue to embrace.

Haines Hunter SP725 2020